THE STRATEGY
Westfield is creating the new, new mall. Every Westfield mall location is a curated experience where people can always expect the unexpected.
THE ASK
Use playful juxtapositions (a continuation of existing Westfield promotions) that showcase, fashionable holiday moments.
Pitch | Post: Sound & Story Studios | CD: Jose Enslinger & Carissa Levine | AD: Jenn Ho | CW: Eileen Matthews | Jr. Designer: Anika Carlson