THE PROBLEM
TimberTech came to us with a tight timeline and an even tighter budget looking to transform the creative behind their existing digital banner ads into a preroll video.
THE STRATEGY
Bring the juxtaposition between a real wood deck and a TimberTech deck to life through simplistic, engaging illustrations and a VO with a light-hearted, "you gotta be kidding me" kind of attitude about homeowner woes.
Y&R Chicago | CD: Adam Cook | Prod: Jonathan Goorvich