That's Caring Cookie & Muffin Labels

Nuphoriq Marketing Group - Summer '11

Eileen Matthews: Copywriting, Art Direction & Concept Development

I decided to pitch the idea of branding our client, That's Caring's generic cookie and muffin labels, because things with fun names are considerably cooler to eat.  While these labels never made it to production, they played an inspirational role in the look and feel of the 2013 brand re-launch.