TANG

SPEC Interactive, OOH, Print

CW: Anastasia Guletsky & Eileen Matthews

AD: Deb Sosnowski & Eileen Matthews

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THE PROBLEM 

Tang has died along with the quirkiness it brought to the beverage market.

THE SOLUTION 

Bring awareness of Tang back to the modern age by "stirring things up" in goofy, loud and arguably controversial ways. 

 

Chicago Pride Parade

What better way to "Stir Things Up" than to support a controversial event?  Enter the Tang Machine: a vintage VW van serving as the Tang brand ambassador for the Chicago Pride Parade.  Tang Minions marching alongside the Tang Machine will hand out taster packets of Tang for the masses.