Talk about taste, taste, and then talk some more about taste. Translation: Babybel packs a uniquely big taste for such a little cheese – a pleasant surprise that satisfies the whole family.
Throughout print, digital and TV, we wanted to glorify the big taste and even bigger personality of Babybel through his "boxer" persona.
In the TV spot, this metaphor allowed us to play with his humorously hyperbolic view of his place in the real world.
The Mill | White House Post | Quriosity Productions | Y&R Chicago
Bringing the "wham, bam!" personality showcased in the Boxer TV spot to a print ad and a rich media unit.
Family-friendly nicknames that encapsulate Babybel's big, cheesy taste.
Y&R Chicago | ACD: Mark Hohenschau, Michele Underwood | AD: Cristina Vanko | CW: Eileen Matthews | Lettering: Vaughn Fender
Y&R Chicago | VML | ACD: Mark Hohenschau, Michele Underwood | AD: Cristina Vanko | CW: Eileen Matthews | Lettering: Cristina Vanko