THE ASK
Create a family-friendly digital activation that incorporates lunch boxes in some way.
THE STRATEGY
As The Superstar of Snacking, Babybel is here to save lunchtime from a serious case of boring.
THE IDEA
Free customizable lunch boxes with family-friendly designs. When users were done, they were able to share their designs on social media, and inspire others to get in on the lunchtime fun.
MY ROLE
Concept development / Client sell-through / Copywriter
CREDITS
Y&R Chicago| ACD: Mark Hohenschau, Michele Underwood | AD: Cristina Vanko | CW: Eileen Matthews | Illustration: Nick Stokes