MINI BABYBEL | TV

 

THE STRATEGY

With his big, cheesy taste that every member of the family can love, the brand strategy for the year was to position Babybel as the "Superstar" of the "Snacking World."

THE IDEA

An action hero movie trailer. The plot? Babybel saves the day by battling what he views through his Napoleon Complex mind as great obstacles, but in reality, they're just ordinary things you'd find in a kitchen.