In the TV spot, this metaphor allowed us to play with his humorously hyperbolic view of his place in the real world.

The Mill | White House Post | Quriosity Productions | Y&R Chicago


PRINT & DIGITAL

 

THE CHALLENGE

Bringing the "wham, bam!" personality showcased in the Boxer TV spot to a print ad and a rich media unit. 

THE SOLUTION

Family-friendly nicknames that encapsulate Babybel's big, cheesy taste.

Mini babybel print 3.png

We created a microsite where people could generate their own “larger than life” snack time name. It was very fun to come up with a list of crazy names.