MINI BABYBEL | DIGITAL ACTIVATION

 

THE ASK

Create a family-friendly digital activation that incorporates lunch boxes in some way. 

THE STRATEGY

As The Superstar of Snacking, Babybel is here to save lunchtime from a serious case of boring.

THE IDEA

Free customizable lunch boxes with family-friendly designs. When users were done, they were able to share their designs on social media, and inspire others to get in on the lunchtime fun.