Y&R Chicago | CD: Faye Kleros | AD: Cristina Vanko | Prod: Jonathan Goorvich & Justin Leyba
THE ASK
Create a video for Mother's Day that reassures moms that they're doing just fine raising their kids. Oh, and of course incorporate travel somehow.
THE STRATEGY
Showcase how motherhood is a constant rollercoaster journey of growth for both mom and baby.
Y&R Chicago | CD: Faye Kleros | AD: Cristina Vanko | Prod: Jonathan Goorvich & Justin Leyba