THE ASK

Create a video for Mother's Day that reassures moms that they're doing just fine raising their kids. Oh, and of course incorporate travel somehow.  

THE STRATEGY

Showcase how motherhood is a constant rollercoaster journey of growth for both mom and baby. 

Y&R Chicago | CD: Faye Kleros | AD: Cristina Vanko | Prod: Jonathan Goorvich & Justin Leyba