THE IDEA
This idea came to me way back when I was working as a receptionist on Valentine's Day and putting together my book in between office flower deliveries. I initially wrote this script with the personalities of Tina Fey and Amy Poehler in mind. They felt like the perfect celebrity spokes-team to shine light on the hilariously obvious truth of an under-represented brand.
THE STRATEGY
Food > Flowers. Always. But especially on Valentine's Day.
THE OUTCOME
While our hopes of this parody commercial going viral didn't quite manifest, we did receive an Edible Arrangement with positive feedback from the CEO of Edible Arrangements himself.
MY ROLE
Concept inception & development / Executive producer / Script development / Talent
CREDITS
DIRECTOR/PROD: Justin Leyba | DP: Mason Adams | SOUND: Adam Borel | G&E: Justin Lynk | GRAPHICS: Estee Mathes | TALENT: Laura Marsh, Caroline Nash, and Eileen Matthews