Chicago Tourism

SPEC Print, Digital, Interactive

CW: Anastasia Guletsky & Eileen Matthews

AD: Charlie Tan Lim

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THE PROBLEM

There has yet to be a compelling tourism campaign displaying the awesomeness that is The City of Chicago.

THE SOLUTION 

Lure people in with Chicago's knack for Midwestern friendliness by "meeting people halfway".  The Meet You Halfway campaign aims to literally grab tourists attention when they're halfway to Chicago on a plane while also demonstrating the balance Chicago has on its wide spectrum of opportunity.