WHAT IS BROTHER?
Back in 2017, Brother was one of the first Snapchat Channels innovating in the vertical content space. They’re all about providing a hodgepodge of cool stuff going on in science and tech, sex and relationship advice, and random interesting facts for young men.
THE IDEA
For National Kissing Day, let's share some fun (and likely unknown) facts about kissing. Plus, let's ask women the questions men are too scared to ask about kissing preferences.
THE RESULT
As a freelance writer/producer, I channeled my inner horny teenage boy to pitch this concept. I conducted all the research, wrote the copy, and gave visual direction to the editors. The video received 8M views and was in Brother's Top 10 most-read editions of 2017.
Vertical Networks | EP: James Montgomery | CW & PROD: Eileen Matthews