Eileen Matthews

Botox

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AD: Eileen Matthews

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THE ASK

Pick a product that costs over $200 and create a campaign.

THE PROBLEM

I chose Botox and because I like a good challenge, I decided to target middle-aged men, who haven't thought twice about their physical appearance.

THE SOLUTION

Make them think about their appearance by tugging on emotional triggers, giving reason to place more care in looking young.